Hence the youth or teen may rely on the particular age and keep purchasing their favourite brand on that age onwards (Hollander & German, 1992). Previous research (Pollay et al., 1996; Roehm & Roehm, 2004) assumes that the youth customers are not much loyal to the brand however, these findings are relatvely uncertain and creating more argument. Giges’s (1991) established that the life styles and consumption habits of people aged 14-34 around the world to be similar especially in terms of their consumption of soft drinks.