Never touch a Malay on the top of the head, for that is where th-e soul resides. Never show the
sole of your shoe to an Arab. for it is dirty and represents the bottom of the body. and never use your left hand in Muslim culture. for it is reserved for physical hygiene. Touch the side of your nose in Italy and it is a sign of distrusr. Always look directly and intently into your French associate ate's eye when making an important point. Direct eye contact in Southeast Asi4 horuever, should be avoided unril rhq rplationstrip is, fiquly estab-lished. If your Japanese assocjate has iust sucked air in deeply through his teeth, rhat's a rign you'u" got real problems. Your Mexican associate will want to embrace yorl, at the end of a long and
successful negotiation; so will your central and eastern European associaies, who -uy give you
a bear hug and kiss you three times on utlrnuii.rg