A consistent visual presence provides a vivid memory for consumers. Burger King, Wendy's and McDonalds are perfect examples of visual brand awareness. Each of these well-known restaurants uses a mascot, a well-designed logo and a tag line to embed brand awareness in the public's mind. However, mascots and logos are not the only way to build visual awareness. Signage, color scheme, décor, standardizing staff uniforms and consistent ways of interacting with customers can reinforce a restaurant concept and build a brand.
A consistent visual presence provides a vivid memory for consumers. Burger King, Wendy's and McDonalds are perfect examples of visual brand awareness. Each of these well-known restaurants uses a mascot, a well-designed logo and a tag line to embed brand awareness in the public's mind. However, mascots and logos are not the only way to build visual awareness. Signage, color scheme, décor, standardizing staff uniforms and consistent ways of interacting with customers can reinforce a restaurant concept and build a brand.
การแปล กรุณารอสักครู่..