Communication process
Sender
- Salesperson
- Act agency
Encode
- Pictures
- Words
- Music
- Gestures
- Themes
Media
- TV/Radio
- print
- presentation
- packaging
Message
Decode
- Knowledge
- Perception
- Learning
- Attitude
Receiver
- Customers
- Consumers
- Publics
Response
- Rejection
- Preference
- Purchase
- Loyalty
Feedback
- Survey
- Complaint systems
- Selective attention
- Selective distortion
- Selective recall