Unfortunately, implementing a full suite of digital operations technologies at your company won't be easy. According to a recent PwC survey on the prospects for Indust 4 executives remain unsure of the significant financial investment required and the economic benefits that will follow. Many also say they lack a vision of how digital operations should transform their companies, and worry that they won't be able to find the talent needed to proceed or to put in place the necessary digitally oriented culture Additionally, a very confused and fragmented market has been created by the many new business models that have opened up to enable, enhance or embed digital capabilities