1.Sincerity because it helps the confidence and trust
2.Understanding need to have both the content and understanding of human nature (Empathy)
3.Acceptance, It is important to recognize that partners need to both parties. The acceptance by the honor and respect, regardless of the value and dignity of individuals. Accepted as a basis of creating relationships in the negotiations.
4.Communication, the problem of failed negotiations caused by improper communication but most successful of negotiations is good communication. So communication is the basis of creating a relationship. Negotiations must start with a friendly, trust, peace of mind and feel comfortable to negotiate. Therefore, communication is like a door open to negotiation.