Asch experiment
•Asch (1951;1956) completed two studies that demonstrate how easily conformity occurs
•Naïve subject is brought into lab with 6-8 confederates
•Asked to make a judgment about line length
•Subject is seated next to last
•In 12 of 18 trials confederates provide the wrong answer
•Ordinarily subjects make mistakes 1% of the time, in this experiment 36.8% of the time