Tesco is the largest supermarket company in the UK and one of the four largest global retailers. In my opinion, the Tesco Club Card is major contribution to the success of business. Tesco was capturing valuable information with every swipe of its Club Card and building a powerful database of customers, which it gained through card membership information. The card provided Tesco with vital customer information such as what products they were and was not buying, where they were spending their time in the store, and where they were not. The Club Card has
helped Tesco’s marketing by allowing these tailored marketing camp
aigns to individual consumers and target groups. It has also helped to build loyalty with is a points system where you get 1 point for every dollar spent and these points can be exchanged for vouchers that can be spent in store.