So, having subsequently settled in the Nelson/Tasman region at the top of New
Zealand's South Island, how could I put the Creative Tourism idea into practice?
Following initial discussions with the Regional Tourist Office I met Nelson Bays
Arts Marketing Network (NBAM), the region's well-respected arts marketing
agency. Ali Boswijk, its Chief Executive, was attracted by the possibility of
Creative Tourism providing a new income stream for local artists. She had some
public funding available for cluster development and agreed to incubate the
project for a 'pilot period' so that the key features of supply and demand could be
better understood.