Risk aversion may be another factor that explains low SRI uptake, as SRI has been found to exhibit higher yield variance than traditional rice cultivation (Barrett et al. 2004). To examine risk preferences, we conducted a common experimental exercise in the field, reflected by the hypothetical payoff matrix in table 3.Respondents were adult household members and overwhelmingly the household head who made the most rice technology adoption decisions. This ensured that the elicited preference parameter is relevant for the purpose of our analysis. Option A always offers Rp50,000 with probability one, while option B offers a higher payoff of Rp75,000 with probability 0.5 and a lower payoff of a certain amount with a probability of 0.5; the lower payoff becomes smaller as the exercise progresses. In exercise 1, option B should always be preferred because the lower payoff equals the sure payoff of option A, with a positive probability of getting more. We offered this option merely to help respondents understand how this exercise works. We then asked a series of lottery choices from top to bottom and determined when respondents switch from option B to option A.