In other words, if you are an investor placing bets on the consistent profitable growth prospects of corporations, beware. The struggle to grow has also been compellingly documented in a number of recent business books, most notably Michael Treacy’s Double Digit Growth (published by Portfolio, 2003), in which the author provides a wealth of statistical and anecdotal evidence about the growth challenges experienced by many of the world’s best-known companies. While there is no need to revisit this material here, the degree to which the growth problem exists is summarized rather stridently by Treacy as follows: