On October 5, 2011, Apple announced that Jobs had died, marking the end of an era for Apple.[120][121] Apple's first major product announcement by Apple following Jobs's passing occurred on January 19, 2012, when Apple's Phil Schiller introduced iBooks Textbooks for iOS and iBook Author for Mac OS X in New York City.[122] Jobs had stated in his biography that he wanted to reinvent the textbook industry and education.