Understanding online consumers
Some of criteria that consumer use to make their online purchase decision could include:
Product selection => Can I find what I am looking for
Convenience => can I avoid the trouble of doing shopping in the store by shopping online? Can I save time by shopping online? Can I pay online with flexible payment options?
User friendliness => is it easy to use the online shopping system?
Price => Is the online price cheaper?
Customer services => Am I being treated as someone unique? Am I receiving consistent services across online and offline channels?
Trust and reputation => Can I trust the web site? Does the web site have good reputation? Is it safe to use the web site? Can I receive the item I ordered on time?