the “lead,” should answer: Who? What?
When? Where? How? and Why? Here’s
an example:
In celebration of National Physical
Therapy Month, physical therapists
from Performance Physical Therapy in
Alexandria, Virginia, will host a free
workshop for baby boomers on Saturday,
October 5, from 12 noon until 2 pm.
The workshop will cover the benefits of
physical activity and will be followed by
a 5K walk/run.
When writing a press release, use
short, concise sentences and paragraphs