Today we stand at a juncture: the market for social enterprise is vast, yet the current pool of selfidentified
social enterprises is small, fragmented, and somewhat elite. A large group of nonprofit leaders
and donors are either unfamiliar with the term or do not see the validity of analyzing the market for
potential social enterprises.32
Paradoxically, at the practitioner level, whether born out of financial necessity or program innovation,
the phenomenon of social enterprise is exploding. Herein lies an extraordinary opportunity to build the
field. At this juncture practitioners and thought leaders alike are working to advance this emerging field,