According to this research 259 sample prefer to
drink coca cola out of 400 & 149 prefer Pepsi cola. One
of the reasons is that people like Coca cola as it taste is
very good. Anot
her reason is that Coke also acts as
refreshment to our sample which influence on them to
preferred coke. Price is also very important factor that
influence to choose their preferred brand. Frequency of
advertisement is also important factor for coke custo
mer
to choose their brand. It will be also notice in our study
that promotion scheme & discount are also important to
purchase their preferred brand. Mostly people come to