Drawing upon the study of three Thai hotel chains, this research sets out to explore why these chains seek to deliver their prod- ucts and services beyond the traditional boundaries of domestic markets. Additionally, this study adopted an exploratory study approach in investigating the internationalization specifics of the three Thai hotel chains, using the semistructured interview research method. The findings suggest that the decision to go inter- national is not based on a solitary reason or motive. It arises from a combination of different reasons and motives, which are strongly interrelated. Also, this research provides new empirical evidence and extends the boundaries of existing knowledge in the devel- oping-country internationalization literature, especially regarding Thai multinationals and the internationalization of Thai hotel chains.