Convergence and Divergence are the megatrends in media culture. Old and new media
formats converge but at the same time media consumption is diverging from television and
the Internet to smart phones, tablets, public huge interactive screens and multimedia players.
Through Social Media, audiences do not merely receive broadcasts, but interact with them and
create new content. Where are the European platforms and formats of the new Media Culture
Scene? The Media Culture 2020 project aimed to find some answers to this challenge by
inviting students and lecturers possessing different knowledge and skills to create mixed media
contents, which reflect the richness and diversity of new European Media Culture for various
devices.