The Movie Exhibition Industry 2013
IT is APT that 201 2's Top-grossing film was The Avenge rs, because movie studios and exhibitors sought to avenge a dismal prior year at the box office. Domestic box office receipts climbed 6 percent from 2011 to a record-setting $10.8 bil l ion in 2012. Three films-The Avengers, The Dark Knight Rises, and Skyfall-grossed more than $ 1 billion each in global ticket sales (see Exhibit 1 ). Behind the scenes, the success, even the fundamental health of the exhibition industry, is far less clear, however Consider these contradictions: