The data in this study were obtained through questionnaires, and analyzed using multiple regression analysis.
The results showed that the prices have the greatest influence consumers to buy music products. Price becomes a major
consideration for consumers to purchase music products, because of the possibility of consumers who only want to spend money
for a song which they liked. The existence of digital music via internet can make consumers easy to choose and purchase just any
song they like, rather than to buy a CD that contains many songs but only a few are favourite by consumers