The cosmetics market in Thailand is highly competitive. Most international manufacturers and suppliers of cosmetic products are represented in Thailand. All of them invest heavily in promotional campaigns as a way to retain their market shares and to stimulate demand. The structure of the market is comprised of four highly competitive sectors: hair care, make-up, skin care, and perfume. Overall, cosmetic products from the US, the lead cosmetic importer, comprise 20 percent of the import market. Products from France also dominate the perfume import market with a 64 percent share. Channels of distribution for cosmetic products include direct sales, counter sales at department stores, and hanging sales at specialty stores. The importation and marketing of cosmetic products is controlled by the Food and Drug Administration Office of the Ministry of Public Health. Approval by this office is required prior to the importation of all cosmetic products.