Case 3
ScrubaDub,provides car wash and fuel service.
Every customer registered in the company will have a windshield-mounted barcode .When a customer arrives,the barcode is scanned. The data will be sent to the central database via the internet. then the information related to the customer will be shown in the computer of the service people.Service people will say hi to the drivers by their names and recommend services. The company website shows the information about the car care club,services,special offers, locations, and prices. Customers can even play a game to win a free car wash.
What leads to the success of ScrubaDub?