Much talked about, especially since its parent company's IPO in 2001, often admires, something reviled, but hardly ever ignored, Zara has been an interesting case study for manyother retailers and fashion brands around the world.
we set out to understand what are the winning elements in Zara's business model, and probably only scratched the surface of the key to their success. Here's the quick-n-dirty on Zara's recipe for growth.