Luckily, an alternative exists to the OE dilemma. By effectively
understanding what our buyers value in our logistics
services,we may design our supply chains to enhance customer
satisfaction and loyalty, thus increasing their value to
our firm. In global supply chains, this is particularly important,
since customer values are often driven by macro-market
influences, transportation distances, and cultural dimensions
that demand customized services from our firms. By
increasing customer value,we are often able to charge premium
prices and benefit from greater repeat purchases,thus
keeping our margins open by methods other than decreasing
operating costs.