The single objective is to position of pohpeang tour company as the premier, high-end, hard adventure service provider, commanding a majority of market share within seven years. The marketing strategy will seek to first create customer awareness regarding their services offered, develop that customer base, and work toward building customer loyalty and referrals.
The message that AEU will seek to communicate is that AEU offers the highest level of service for their high-end hard adventure trips. The message will be communicated through a variety of methods. The first will be their website. The second method will be magazine advertisements, the third method is a direct mail (snail mail and email) campaign.