Coca-Cola in Thailand, in co-operation with the Department of Physical Education (DPE) and the Football Association of Thailand (FAT), announced the opening season of the 11th Coke Cup, an under-17 youth football tournament that will run from July 2001 until January 2002. The Coke Cup will reach even greater heights as Coca-Cola brings the real-life excitement of the Liverpool Football Club to the young players.