a news release or guest editorial for such a publication, plan on writing for readers with a ninth-grade readying ability. On the other hand, if you are writing a fundraising letter aimed at health care professionals, it would be safe to presume that all your readers will have completed some level of higher education. Whatever you estimate to be the appropriate reading level, test your writing against that estimate.
Robert Gunning's Fog Index, which measures reading ease or difficulty, is one of the easiest readability measures to use; review the directions in the discussion of verbal communication in Phase Two, Strategy. Some other commonly used readability instruments include Rudolf Flesch's Readability Score, which is more complicated than the Fog Index but which measures human interest; the associated Flesch-Kincaid readability grade level; Edward Fry's readability graph, which relies on a chart to calculate reading ease; the Dale Chall formula, based on sentence length and the number of infrequently used words; the Cloze Procedure, which measures comprehension of spoken and visual messages; and Irving Fang's Easy Listening Formula, which provides a comparable way to calculate the comprehension of board cast copy.
a news release or guest editorial for such a publication, plan on writing for readers with a ninth-grade readying ability. On the other hand, if you are writing a fundraising letter aimed at health care professionals, it would be safe to presume that all your readers will have completed some level of higher education. Whatever you estimate to be the appropriate reading level, test your writing against that estimate.Robert Gunning's Fog Index, which measures reading ease or difficulty, is one of the easiest readability measures to use; review the directions in the discussion of verbal communication in Phase Two, Strategy. Some other commonly used readability instruments include Rudolf Flesch's Readability Score, which is more complicated than the Fog Index but which measures human interest; the associated Flesch-Kincaid readability grade level; Edward Fry's readability graph, which relies on a chart to calculate reading ease; the Dale Chall formula, based on sentence length and the number of infrequently used words; the Cloze Procedure, which measures comprehension of spoken and visual messages; and Irving Fang's Easy Listening Formula, which provides a comparable way to calculate the comprehension of board cast copy.
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