Revenue Growth and Sustainability
Google had experienced remarkable revenue growth in the past six years as evidenced by its
financial statements. See Exhibits 9 and 10 for balance sheets, and income statements for
2004–2009. Google’s management recognized that the firm’s revenue growth rate may soon
decrease due to stronger direct and indirect competition, the developing maturity of the online
advertising market, and the growing size of the firm. This could put pressure on operating
margins and profits in the future, thus lowering the free cash flow available to investors.
Google’s management recognized that future profit margins may be tightened further by
lower profit margins on revenues received from Google Network members. Furthermore,
since 97% of revenue came from advertising, any blockage of online advertising would have
a negative effect on operating profits.
Revenue Growth and SustainabilityGoogle had experienced remarkable revenue growth in the past six years as evidenced by itsfinancial statements. See Exhibits 9 and 10 for balance sheets, and income statements for2004–2009. Google’s management recognized that the firm’s revenue growth rate may soondecrease due to stronger direct and indirect competition, the developing maturity of the onlineadvertising market, and the growing size of the firm. This could put pressure on operatingmargins and profits in the future, thus lowering the free cash flow available to investors.Google’s management recognized that future profit margins may be tightened further bylower profit margins on revenues received from Google Network members. Furthermore,since 97% of revenue came from advertising, any blockage of online advertising would havea negative effect on operating profits.
การแปล กรุณารอสักครู่..
