Objectivity is a defining norm of science. Conflicts of interest undermine researchers' objectivity and cast doubt on the reliability of their findings. Coca-Cola is no doubt well aware of this and makes sure that, when it is the "consumer" of the research and needs accurate, reliable answers to scientific questions, the researchers are not conflicted. Most certainly, Coke's own scientists recognize that the quest for scientific truth demands eliminating, as much as possible, the influence of conflicts of interest. Simply acknowledging the conflicts in the name of "transparency" does not suffice.
Objectivity is a defining norm of science. Conflicts of interest undermine researchers' objectivity and cast doubt on the reliability of their findings. Coca-Cola is no doubt well aware of this and makes sure that, when it is the "consumer" of the research and needs accurate, reliable answers to scientific questions, the researchers are not conflicted. Most certainly, Coke's own scientists recognize that the quest for scientific truth demands eliminating, as much as possible, the influence of conflicts of interest. Simply acknowledging the conflicts in the name of "transparency" does not suffice.
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