In Example 1, the billboard promotes the Crown Macao Hotel, a modern and luxurious hotel with a casino, targeting the high-end gaming market.
While the Chinese headline (Crown Macao, great things
happen greatly) is self-sufficient as it includes both the name of the casino hotel Crown Macao and the theme of the advertisement “great things happen greatly,” the English version “Where Great Things Happen” is incomplete in structure and vague in meaning due to the absence of the antecedent noun. No one can tell from the clause what place the adverbial ‘where’ refers to. Linguistically, the ostensive stimulus is not relevant enough to be interpreted if it stands alone.