At noon on a winter’s day the temsafer, healthier farm produce. Nationwide, there are 300 farms of this type,
more than 50 of them in Beijing.
These CSA farms deliver organic
vegetables directly to consumers, so
avoiding the need for intermediary
agents. Through this direct connection,
farmers and consumers share interests
and jointly shoulder risks. They hope to
achieve sustainable agriculture through
the sustainable development and selfcirculation of the ecological system. Shi’s
“Sharing the Harvest” has three distinctions: direct selling, the personal touch,
and localization. Consumers’ pre-payments obviate the need for farm owners
to take out bank loans. “This model is
more suitable for small and mediumsized farms, which usually lack funds in
their early stages,” Shi said