All the pregnant women, and nearly all the women wanting a child, had considered nutrition to some extent at least once, such as thinking about taking folic acid. Over time (throughout the pregnancy) intensity shifts in nutrition awareness occurred. However, at the time of the interview, each woman’s nutrition awareness over the previous three months could be adequately classified in one of three groups: (1) those ‘going all the way’, (2) those ‘taking the flexible
way’, and (3) those ‘continuing the same way’.