The “involvement strategy” presented the widest statistical differences. The Colombian NPOs publish more the contact data than TopNPOs and particularly, their email (76.14–47.28%; Z test: 1.501**) and telephone number (73.86–42.86%; Z test: 1.799**). Conversely, the number of NPOs that use calendar of events is much lower than in the case of the TopNPOs Fb (39.77–79.59; Z test: 2.271***) and hardly any Colombian NPOs facilitate information concerning: volunteers opportunities (3.41–30.61%; Z test: 1.614**), online donations (4.55–61.22%; Z test: 3.244) and online store (3.41–42.86%; Z test: 2.292***).