Knowledge that surfaces out of the interconnected data and information is viewed
from different perspectives. It is generally divided into explicit and tacit forms —
the former is formal and systematic knowledge stored in hard form and the latter is
based on personal experience, rules of thumb, intuition, and judgment and is not
found in written or documented form (Daft, 2004). The nature of knowledge can
also be understood from other specific perspectives or approaches that attempt to
broaden its realm of influence in organizations. From the perspective of who holds a
particular form of knowledge, that is, the individual or the organization, there comes
the duality between individual knowledge and organizational knowledge and this
demands different sets of management strategies in knowledge creation (Bhatt, 2002).
Secondly, knowledge is understood in terms of “static substance knowledge” and
“dynamic process knowledge” in which the former implies product or service knowl