INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS
COPY RIGHT © 2013 Institute of Interdisciplinary Business Research 4 8 5
MARCH 2013
VOL 4, NO 11
INVESTIGATING THE IMPACT OF MARKETING MIX ELEMENTS ON CONSUMER LOYALTY: AN EMPRICAL STUDY ON NIGERIAN BREWERIES PLC. Owomoyela S K Department of Business Administration, Osun State Polytechnic, Iree, Osun State, Nigeria. Ola, Olasunkanmi .S Department of Marketing Osun state polytechnic, iree Oyeniyi K.O Department of Business Administration, Osun State Polytechnic, Iree, Osun State, Nigeria. Abstract This research paper investigates the effect of marketing mix elements on consumer loyalty