is simply a set of integrated conceptual hypotheses systematically generated to produce an inductive theory about a substantive area. Classic GT is a highly structured but eminently flexible
methodology. Its data collection and analysis procedures are explicit and the
pacing of these procedures is, at once, simultaneous, sequential, subsequent,
scheduled and serendipitous, forming an integrated methodological "whole" that
enables the emergence of conceptual theory as distinct from the thematic
analysis characteristic of QDA research.