It becomes clear that social media such as Facebook does not focus solely on just one function in engaging the
employees in an organization. By analyzing the usage and Honeycomb’s seven functions of Facebook, organizations
can monitor and understand how social media such as Facebook activities vary in terms of their functions and
impact, so as to develop a congruent social media strategy in developing employee engagement in their
organizations. Based on the finding of this study, a new model has been produced that may certainly benefit to all
organizations in engaging their employees towards using Facebook as their communication tools.