Is it wise for Honda to market its products the same way in every country? Marketing Honda's products similarly in every country may be effective under certain environment. With the constraint of cost and the globalization of markets, companies can use similar marketing strategies for the countries having similar culture. Moreover, having the same methods in marketing may give a sense of consistency for Honda's image and easier to market products to a particular segment. For the countries like France and Italy, consumers there are having a high-context culture and appreciating style, feeling and image more.