For example, the marketing mix for Red bull energy drink is based around:
....a distinction product-the taste of the product is unlike any other, it also has a functional effect in comparison to other soft drinks.
....it is easy to obtain as it is sold in a variety of places- including retail outlets and food and drink establishment.
....Red Bull uses a premium pricing strategy. The product is priced above that of competitors' products. Consumers will pay a premium for Red bull due to the quality of the product and the product and the product's benefits. This is reflected in the fact that it is the world's best-selling energy drink.