Optimize your Search Engine Rank
A high Google search engine ranking -- those coveted spots on the first page of results -- brings your small business to the attention of prospective customers already looking for information in your field. Google's confidential ranking algorithm takes a number of factors into consideration. But any dedicated search engine optimization effort for a small business should focus on incorporating important keywords into all of your website copy, updating and adding content frequently, revising your website structure with clear navigational links and programming languages Google can read, linking to related websites and having them link back to you. All of these steps can have a positive impact on your Google search engine position.