What are the deliverables that an outside research should produce to help Joe with the Key decision?
- An outside researched should be able to provide enough information through descriptive research about key problems faces by his client, “Joe”. The result should have information like right location for coffee shops; commercial areas might be more suitable for coffee shops than residential areas. Also what affects the popularity of coffee shop, whether it is the brand, services, price, products, consumer behavior and what extant these variables have on the popularity of the coffee shops, and lastly, how often people consume coffee and what affects their consumption habits.