The principle underlying direct evaporative cooling is the conversion of sensible heat to latent heat. Non-saturated air is cooled by heat and mass transfer increases by forcing the movement of air through an enlarged liquid water surface area for evaporation by utilizing blowers or fans. Some of the sensible heat of the air is transferred to the water and becomes latent heat by evaporating some of the water. The latent heat follows the water vapor and diffuses into the air