“Made in Nature” presents the concept of natural products
under a slogan of “Live Natural Life”. By using product
packaging of natural colors, “Made in Nature” offers
Premium Mass products through major retail stores or
modern trade stores. During the second quarter of 2012, the
“Company” managed to launch its shower cream and body
lotion, which are part of daily personal care products. The
target groups include both male and female consumers who
give importance to personal care and regular customers of
that particular supermarket. Base on the Company’s policy,
continuous launching of new product under the concept of
“Made in Nature” is practiced. In 2013, a total of 5 SKUs
new “Made in Nature” products were added including
shower cream, skin serum, facial foam, night time skincare
product, and mineral water spray. The products were
launched under the concept of Collagen & Q10 that uses
active ingredients from Korea. This is to answer the needs
of large scale consumer demands. The distribution channel
of “Made in Nature” products includes eleven modern trade
stores and leading supermarkets such as Big C Supercenter
(over 115 branches), Tesco Lotus (153 branches), and Tops
Supermarket (49 branches