So how big should your Web page be? One rule sometimes quoted is that an entire page should not exceed 20K in total. This is often highly impractical: even the basic graphics required for branding could push you over that threshold. A more realistic guide is 50K, which should take no more than 15-20 second for modem users to download. Even this will require deft planning and tight compression for JPEG graphics. If part of the point of your site is to impress and retrain user, aiming for such a small size could make the whole exercise counter-productive; sometime the harsh reality has to be faced the not everyone can be catered for and dial-up users must be left to wait or go somewhere else