Positive demand growth for diamonds will almost
certainly outstrip growth in carat production, given
the lack of major new discoveries in the last decade
and the projected slowdown in several existing mines.
Across the value chain, companies that are able to
innovate and differentiate themselves will be best
positioned to capture the opportunities created
by this supply demand dynamic.
Relentless focus on two main areas will help the
industry to achieve its full growth potential over
the coming years: