Differentiation
Use color to differentiate, accent,group, emphasize, prioritize, and identify recurring themes or a particular word or graph.
· Use the brightest color on the information you want to feature, since the audience will look at the brightest area first.
· Emphasize no more than two elements in a frame.
· Don’t use competing bright colors.
· Black has the maximum contrast against white and is the easiest to read.If you want an equivalent effect from color, you have to increase the size of the color-carrying elements to compensate for the decreased contrast. The closer the contrast is to the contrast between
black and white, the less you have to increase the size of the text or graphic for it to be readily visible; i.e., use light background and dark text.
· Color-coded titles, bullets, graphics,or text can speed up interpretation of the data. The color helps provide a location map for the viewer. In turn, the Fig. 8 Fig. 9 viewer is directed to the information bythe colors rather than having to search.
· Don’t use color just because you have it. Too much color weakens its impact(Fig. 13).