This is an excellent definition, conveying the idea that product flows are to be managed from the
point where they exist as raw materials to the point where they are finally discarded. Logistics is also
concerned with the flow of services as well as physical goods, an area of growing opportunity for
improvement. It also suggests that logistics is a process, meaning that it includes all the activities
that have an impact on making goods and services available to customers when and where they wish
to acquire them. However, the definition implies that logistics is part of the supply chain process, not
the entire process