Consumer awareness continues to grow, as well as the small-scale ‘direct trade' between producers and consumers, enabled by social enterprises are emerging. So are linkages between agriculture (land) reform and the organic movements. The MINDFUL MARKETS Forum + Green Fair, a paradigm change initiative, held at Srinakharinwirot University campus (SWU) Bangkok include keynote presentations from representatives of the Seikatsu Club Cooperative Union, La Via Campesina and Centre for Bhutan Studies & Gross National Happiness Research, Bhutan. A Right Livelihood lecture and workshop by the 2013 Award recipient Hans R. Herren (Biovision, Switzerland) was also held. The Mindful Markets Forum and Green Fair, and a Right Livelihood Summer School, are planned for 2015.