These are the most common ways to price the performance of channel flows. However, many variations are possible, such as paying the third party a flat fee or a lump sum or reimbursing some of the reseller’s expenses (e.g., through a functional discount). The third party may also agree to work in return for some future consideration, such as the rights to future business or a percentage of equity in the manufacturer. Such arrangements are particularly common for entrepreneurial start-ups, new firms that are often poorly capitalized.