Commercials for soft drinks often show people having a party, playing sports, enjoying a day at the beach. Everyone in the ad is having a good time. The message is: lf you buy this drink, you will have a good time too. ads like this are based on people's Many desire for fun and enjoyment
Advertising for designer products uses people's vanity to sell the product. The ads try to create a personality for each brand. For example, one brand of watches is for people who like adventure, with ads featuring an auto ra or a pilot wearing them. Another brand of watches is for elegant and fashionable people, and the ads show wealthy travelers on a cruise ship. The watches look almost the same- only their images are different. When you buy that brand of watch, you are buying the image. This is the reason that people spend much more money for a product with a famous designer brand